Online store for heating and biomass
E-commerce + Websites + SEO + Paid ads2024
Paid advertising
Paid campaigns measured against sales, not clicks.
What we do
Advertising is measured against sales, not against clicks. Before spending a euro we review the tracking, the offer and the landing page: if the site does not convert, multiplying the budget only multiplies the problem.
We work with the catalog and the data you already have, so campaigns go up and down in price without anyone editing them by hand. Every test is decided with a number, and what does not work is turned off instead of kept running.
Related projects
What you get
Account structure
Campaigns, groups and creatives ordered so they can be read.
Tracking
Events and conversions actually measured, not the default ones.
Feeds and catalog
The store products connected to the ad platforms.
Reporting
Cost per customer, not cost per click, reviewed every month.
Why choose us
Built to measure
Custom design and development, no closed templates.
SEO from the start
Technical SEO baked in from the first line of code.
One team
One team accountable for traffic, leads and sales.
How we work
Audit and strategy
We review your site, your market and your data. We come out with a plan, a calendar and a fixed price.
Design, development and technical SEO
We design and build, with content, SEO and analytics wired in from the start.
Launch, measurement and growth
We launch, measure and improve. Every month with your business data, not with screenshots.
Frequently asked questions
How much do I have to spend on ads?
It depends on the margin and the market. A small budget can validate a product or an area; a large one competes for keywords others already hold. The first meeting is to tell you what range makes sense in your case, not to sell you a minimum.
What does the management cost?
A flat monthly fee for the work: campaign structure, ads, landing page, tracking and reporting. The clicks are paid to the platform and are not included. The fee is not a percentage of the spend, so our interest is not in spending more.
Which platforms do you work on?
Mostly Google Ads: search, shopping and display, backed by the search data of the product itself. Display and video when the format calls for it, and email campaigns when the list is already yours. Every channel comes in if it has its own goal, not because it is in fashion.
How long until a campaign delivers results?
The first weeks are for collecting data, not for selling. A search campaign with clear intent can show signals in two or three weeks; on display or video, months. If someone promises you sales in the first week, they are either lying or billing you for impressions.
Do you manage the landing page too?
Yes, and it should be. A campaign pointing at a page that does not convert is money burned. If the project includes the website, we build it with the campaign in mind; if not, we tell you what that page needs to work and review it with you.